Designed for companies and organizations anxious to make their mark
abroad, the Promotional Area is situated in Terminal
2 of Munich Airport, beside the 12 gates reserved for flights operated
by Lufthansa Regional airlines.
Terminal 2 sees passenger flows of
approximately 30.8 million per year and not surprisingly this is the
second most important airport in Germany, and the seventh in Europe.
It is a strategic place in which to promote a company or organization’s
image with a large and select target.
The Promotional Area is a showcase that can be adapted to your own needs, and where you are free to choose how to make an impact on customers and promote your business via product display-cases, panels and monitors showing videos.
The area is adjacent to the bar where passengers enjoy typically Italian snacks, enjoyed with the finest still and sparkling wines.
Situated adjacent to the Promotional Area, the café and wine bar offers waiting passengers one of the finest cups of coffee in Munich Airport as well as tasty typically Italian snacks, enjoyed with the finest still and sparkling wines.
The harmonious colours and forms of the materials recreate the Mediterranean warmth and an environment of sophisticated elegance with the unique Italian taste. All passengers can enjoy a quiet moment in comfortable surroundings with Italian newspapers.
The airport wait makes the café a point of reference for passengers departing for Italy; proximity to this refreshment area heightens the visibility of the promotional corner, where companies and organizations can promote their world. Numerous passengers transit through Spazio Italia everyday and decide to sit down with a nice cup of coffee before boarding. The display area adjacent to the café therefore attracts the attention of a specific and select target, fully exploiting its potential.
The Spazio Italia area in Munich has two monitors and a maxi-screen broadcasting the Spazio Italia Channel - an information and entertainment channel that offers companies excellent visibility. On this channel, Spazio Italia promoters can present themselves by showing corporate videos, pictures and texts describing their work. The Channel also provides waiting passengers with a useful service, showing details of art, music, theatre, etc. events in programme at their destinations on screen with flight departure times.
Spazio Italia is also promotion in the press and companies have the option of buying space in the airline’s in-flight magazine. With a print-run of 50,000 copies, this is handed out on all Air Dolomiti flights and in the Spazio Italia area in Munich.
Readership segmentation by geographic area
- North 58%
- Centre 27%
- South-Island 15%
An eCommerce platform, the Internet website is also used by Spazio Italia to promote Italian companies and organizations, with the added advantage of e-shopping. The Spazio Italia shopping area offers products with the distinctive Italian style, major food and beverage names plus guaranteed, quality items that meet the Spazio Italia objective of promoting Italian goods all over the world. Simply log onto the site and start shopping at leisure. The page organizes tastings of the finest wines, oil, 'mostarda', preserves and fine handmade chocolate and 'Settimocielo' products are always available.
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Bartolini Corriere Espresso Bartolini Corriere Espresso Esposizione in Spazio Italia in: June and July 2006
